Are you puzzled by the reasons your property hasn't found its new owner yet? Here are six common factors to consider:
1. Coverage Matters
Ensure your property gets maximum exposure. While many agents focus solely on Zoopla. Remember that nearly a third of potential buyers might not visit there. Explore platforms like On The Market to broaden your reach. Embrace digital marketing. Also, don't forget the classic "For Sale" board; it still works wonders.
2. The Art of Presentation
Presentation extends beyond your home; it's how your property is showcased online. Follow Zoopla's advice of having 5 to 9 quality photos that entice clicks. Consider staging your home, tidying the garden, and clearing the driveway. It's all about attracting clicks, which lead to inquiries, viewings, offers, and ultimately, a successful sale.
3. Pricing Precision
Price strategically within price bands. On The Market and Zoopla, price brackets go up in increments. For instance, a £499,995 listing may be overlooked in the £475k to £500k bracket. Opt for £500k to appear in both £475k to £500k and £500k to £550k searches, potentially increasing inquiries by 32%.
4. Expert Viewings
Who conducts the viewings matters. If you do them yourself, consider whether you're effectively selling the property. Agents should highlight your home's selling points during viewings to maximise their impact.
5. Timing is Crucial
Research shows that selling within 9 to 16 days yields the maximum price. If your property hasn't sold in 2 to 4 weeks, it's time for your agent to adjust the strategy – from updated photos and descriptions to social media campaigns or property enhancements.
6. The Price Discussion
Before reducing the price, explore alternative strategies. Keep an eye on local market conditions and your property's performance compared to similar listings. While lowering the price may seem like a quick fix, the goal is to maximise your property's value.
In the world of real estate, success is a journey. If you're considering selling or letting your property, don't hesitate to reach out for a friendly chat, advice, or a complimentary home valuation.
Shiv Gadhvi
📱 +4420 8861 2121
📧 Shiv@peaksons.co.uk